When I began watching Love Live! Sunshine!!, an anime about girls who try to become school idols and is filled with music, I didn’t expect to come across a character who is a librarian, who is relatively popular among fans of the show. For this post, and on my blog in general, I use librarian broadly to mean anyone who works in a library, specifically those who care for the contents of the library, selecting and processing materials, engaging in information delivery, library instruction, or loaning out materials to meet user needs. Librarians may have a MLIS or MLS, but not having a professional degree does not disqualify someone from being a librarian despite what some snobbish people in the library field say. [1] This definition is apt for Hanamaru Kunikida, whose journey from being a librarian to a school idol fits into existing stereotypes in some ways, as I’ll explain.
Hanamaru is a first-year student who lives in a temple with her her family, as noted on the Wikipedia page for the series, voiced by Kanako Takatsuki in Japanese and Megan Shipman voices her in the English dub. She refers to herself as “ora” or “Mura” and ends many sentences with “Zur” due to her specific dialect. She is more than an “avid reader” at the library at Uranohoshi Girls’ Academy or a person who “loves to read” as a press release for the series put it. [2] Instead, she is a student assistant who volunteers at the school library as she is shown behind the information desk during the fourth episode, “Their Feelings”. In that episode, in a narration, she describes that the library has become her quiet place, her retreat, and that Ruby Kurosawa is her dear friend, who she says she will marry one day, [3] coming to the library with her often to read idol magazines.
In that episode, she returns to her world of books, as a librarian, rather than become a school idol, after she feels that her “trial” as a school idol was a “failure.” Later Ruby and the other school idol members, Chika Takami (who created the group), You Watanabe, and Riko Sakurauchi (a transfer student), convince her to join a group they call Aqours. She becomes a liberated female librarian in some ways as a result. Even though she is not a trapped or naïve woman who discovers who she is and what she is capable of with the help of a man, as Jennifer Snoek-Brown defines as a “liberated librarian” on her Reel Librarians blog, she is pushed by her friend Ruby and the other members of the school idol club to realize her passion to become a school idol. This “liberation” is a net positive for her as she is no longer suppressing a part of herself. On the other hand, this “liberation” is not part of the plot.
Like other “liberated” librarians she is young but isn’t wearing conservative or reserved clothing. When she practices as an idol her appearance does change but into clothes that are more casual. As such she doesn’t become attractive or more feminine but not less attractive. She is just as attractive as before. She is undoubtedly intelligent and seems committed to libraries in terms of it being an escape for her, and seems to stop volunteering as a librarian. She also has a lack of exposure to modern technology, whether it comes to laptops, hair dryers, or motion-activated water fountains. [4] In some ways she is similar to Swampy in Phineas and Ferb as I’ll explain later.
Hanamaru bucks the librarian stereotype, as she is on screen more than a “short period of time” in order to advance the story, and is not a stock character in the slightest. Although librarians may not need to take these stereotypes completely “to heart,” such stereotypes can be damaging if it is the main plot of an episode, as is the case in many animated series. Her fashion goes against the “common” style of librarians which cab be shown in “dowdy suits in muted tones,” and is completely blown out of the water as the series continues.
As the series goes forward, her talent for singing, as a member of the local choir, shines through. This is especially the case when she works alongside Chika Takami and many other friends as part of a school idol group called Aqours which tries to prevent her school from shutting down. Basically, she goes from “a shy and un-athletic bookworm” [5] to a school idol after Ruby tells her of Rin’s journey to self-confidence. In becoming a school idol, she is not a librarian as failure, nor a spinster, spirited young girl, naughty librarian, comic relief, or information provider. In later episodes of the series, as now a school idol, she remains “fascinated by the modernity” in a larger city, comes dressed in a silly outfit, id distracted by candy and sweets, works on songs with her fellow school idols, and puts together a fortune-telling booth with another group member. [6]
Unlike Swampy, Hanamaru is not a failure and her presence in the library is not “suggestive of flaws in library” although she can be “uncomfortable in social/outside world situations.” Like him, she does not return to the library and her portrayal is not completely stereotypical as she never shushes anyone. Rather, the library is an escape of sorts for her, a refuge. It is a safe place for her, a places of calmness which seems removed from the pressures of the outside world, although she isn’t escaping any evil spirits like those in other series who flee to libraries for safety. In this way, the school library is doing exactly what physical library spaces often do, according to librarian Fobazi Ettarh, serving as sacred spaces, while being treated as sanctuaries by keeping people and sacred things, and becoming places of refuge or shelter. [7] This is true even though, apart from her saying that books dropped off by the school idol club will be shelved, she is never shown engaging in any typical librarian tasks.
While becoming a school idol allowed Hanamaru to not suppress a part of herself which and to not remove herself from everything else, quietly reading, and staying in her own world of sorts, the series series seems to be saying that you shouldn’t hold back yourself and that you can do anything. In the process, it gives the perception that quietly reading, and being a librarian who oversees a librarian by extension, is “bad” while becoming a school idol is “good.” This is just as problematic as Phineas and Ferb basically saying that libraries are outdated and outmoded, especially through Swampy going being a rockstar to a librarian, then back to a rockstar again, when pushed by the show’s two persistent protagonists. It is never answered what happens to the library after she leaves. The series portrays her time in the library as depressing and drab, apart from her interactions with her friend Ruby. However, after she becomes a school idol she is shown as happy and joyful. Does this mean that libraries can’t be joyful or happy places? I sure hope not, because that is definitely not true.
It is a big change for Hanamaru, a Brazilian-raised do-gooder and classic country girl, to go from being a librarian in her quiet place, the seaside Uranohoshi Girls’ Academy, to Tokyo and the back to Uchiura, Numazu, Shizuoka when they are not successful the first time when entering the Love Live! competition. [8] This setting has reportedly led tourists to come to Numazu, while various things in the city have special Love Live! designs. Currently, Uchiura is a village within Numazu. According to official websites, there are libraries in the area, like the Heda, Numazu City, and Shiritsu (Municipal) libraries. [9] In that way, while it could be a loss for students for her no longer to be a librarian, there would likely be someone who would take her place, perhaps another student, and anyone at the school could still go to local libraries as well, if they needed additional information.
The idol industry in Japan has horrific working conditions. There are strict rules imposed on Japanese and South Korean pop stars known as “idols” including bans on dating and getting married requiring permission, with such idols having little control over their personal lives. Some have described them as “corporate slaves” who cannot disobey their employers, with the industry pulling in 60 billion yen annually. Even those as young as two are billed as “junior idols,” with people interested in underage girls, with the innocence they have being sold as a “major commodity.” At the same time, there is a trend of preteen girls “striking provocative poses in slinky bathing suits” which has become big business. All the while idols are assaulted, bullied, intimidated, and harassed, even as they have the legal right to “happiness” and dates not under the control of managers, although it is not known how much this is enforced, as there have been strict measure imposed on idols in the past. After all, as one critic put it, “idols are universally acknowledged as manufactured—even by their fans,” meant to provide a “vision of accessible femininity to girls” and a celebrity girlfriend for boys. Another person argued that in Japan, an idol is in “the business of selling dreams…[an] illusion of a cute, slightly idealized person who is there for…the fan” while music is secondary since many idols can barely sing, with producers not putting in work to making them look or sound perfect. At the same time, idols have been popular in Japanese anime, including franchises like Love Live! of which Love Live! Sunshine!! is a part of, as has their fictional music. [10]
As for this anime, Hanamaru is a school idol. While there are idol anime about male idols, like Starmyu, Uta no Prince Sama, and B-Project, with a focus on the idea of performance, Love Live! is unique in that it seems to exist in a world without men, even though it is, like other idol shows, targeted at men. The idea is to “emphasize the female characters’ relationships and moe appeal,” with everyone on screen seen as a “potential object of desire” whether through romantic yearning, a yearning for that character to have romance with their friends, or anything in-between. There is some evidence of the school idol trope, as TV Tropes calls it, in reality, with some idols who are high school classmates, and variations of these schools existing, but not many of them, with such schools having strict dating, personal presentation, and uniform rules. This is bolstered by the fact that some idols wear school uniforms during their performances. [11]
Despite all their efforts, Aquors is unsuccessful in saving their school, as shown in the season 2 episode “The Time Left.” In that episode, in fact, we see Hanamaru in the library, working as a library assistant. This is short lived se agrees with the leader of Aquors, Chika, and the other group members that they can perform and win at the Love Live! contest in order to immortalize the school’s name. All the while, she tries to make sure the group stays inspired. This is significant for her because she reveals on another episode, “Awaken the power”, that she doesn’t like to be other people (i.e. she is socially awkward) and before she joined Aquors she enjoyed her time in the library with her friend Ruby, something which their fellow school idol, Leah, sympathizes with. In episodes that follow, she works together with her friends Yohane, Ruby, and Leah on a song, and participates in a closing ceremony for the Uranohoshi Girls’ High School, in the episode of the same name, even helping Yohane draw a summoning circle.
In the show’s final episode, “Our Own Shine,” she works with Ruby to pack up everything in the library, with the books read at a new school. She admits that she is afraid of going to a new school, something which Ruby agrees with. She, Yohane and Ruby, touch the library door together and close it, symbolically closing a chapter of their lives. Later in the episode, Chika visits the empty library in the now-abandoned school building. As one reviewer put it, it is hard watching these girls say goodbye to their school, especially affected by the scene when Hanamaru, Ruby, and Yohane closed the door to the library. [12]
By the end of the series, there are open questions about the future of Aquors with the departure of Kanan, Dia, and Mari, and whether their efforts were worthwhile since the school would be closed anyway. In some ways, Hanamaru somewhat addresses that in the episode “Sea of Light. She notes that while reading books in the library with her friend Ruby was “always enough” to make her happy, that her time in Aquors allowed her to venture into the world outside of the library, and realize things about herself. Basically, she gained self-confidence from the experience and became a better person.
In the series proper she is clearly identifiable, but is not stereotypical, nor does she wear frumpy clothes. She does not have her hair in a bun, and she does not have glasses in a chain around her neck. She is, arguably, a regular person who happens to be a librarian, specifically a student library assistant who is likely volunteering at the school library. She is arguably “sexy” but likely not in the way that straight men tend to see librarians as noted by David Austin who notes the stereotype of librarians as “sexually repressed.” At the same time, she is not, in any way, a person whose primary job is to keep “order and quiet.” Rather, the library itself is a sanctuary for her, a place away from the outside world, a place where she can access its “storehouse of knowledge.”
This is self-confidence is further bolstered in the Love Live! Sunshine!! The School Idol Movie: Over the Rainbow film, which serves as the series capstone. She sings and dances in the film and trains for live shows, but also comforts her friends. She even travels to Italy with them to find Kanan, Dia, and Mari, the former three members of Aquors. She later assists Mari in her desire to have independence from her seemingly strict mother and cajoles Yohane to connect with the members of their new school. During the film, she also assists Ruby in choosing outfits for their performance, and is part of a performance win a mock Love Live! competition meant to buoy the spirits of one member of Saint Snow, a fellow school idol group.
Unlike in the series, she is shown wearing glasses multiple times in the film, alluding to a “shy bookworm” stereotype often associated with librarians, who are shown wearing glasses. Famously this was used for the alternative Mary Bailey in the film It’s a Wonderful Life. As Marie wrote, people who wear corrective glasses are “often stereotyped as bookish, intelligent, and socially inept” with those glasses as a barrier or shield, but can also be removed to “let a dormant attractiveness and sensuality shine through.” And there is no doubt that many librarians are well-educated and smart, and many undoubtedly wear eyeglasses. It is a symbol, a stereotype, that Marie says should would fully embody, while rejecting the trope that librarians are smart, but weird and unapproachable. For Hanamaru, she is similar in some ways to Kanon Shibuya, the protagonist of Love Live! Superstar who ties up her hair and wears glasses at home but in public does not wear glasses. Kanon fulfills what Marie wrote about librarians. Unlike her, Hanamaru doesn’t mind wearing glasses in public. It fits with her warm personality, including a love of chocolate and eating a lot, and support for her friends. She could care less whether she is “attractive.”
Toward the end of the film she performs a song and dance number together as a part of Aquors. The school library is also shown, in a short scene, empty in the still-standing school, which Chika declares will stay. This is despite the fact that is seems strange that a school building would be left abandoned with no apparent use and not be torn down a la the Gama Gama Aquarium in The Aquatope on the White Sand. Perhaps they wanted to keep the show upbeat so a similar scene was not included in the film.
The film serves as an end to Hanamaru’s story within the franchise. However, her future beyond the film is uncertain. Will her future include her pushing her friend Ruby on a book cart, working in a library, study Japanese language, operate a library, and be a writer as some fan art and fans have guessed? [13] Or will it be a combination of all of the above or none of these? Its hard to know. It is likely she will continue to be a school idol, which puts into question if she would still work within the library as she might be too busy.
No matter whether she returns to the library or not, there is no doubt that her experience in the library shaped her as a person. If she does return to being a library assistant, or pursues being a librarian, the self-confidence she gained from being a school idol could bolster her ability to help patrons and be a great person. She could even put on shows either by herself or with her friends to promote the library. The possibilities ahead for her are endless. She is not someone who neatly falls into a librarian character type, but is a fully-fledged character who is unique in her own way, with her own hopes and desires.
© 2023 Burkely Hermann. All rights reserved.
Notes
[1] For this I am using definitions from Merriam-Webster, the Bureau of Labor Statistics, the now-defunct LISWiki, and Librarian Avengers. More specific terms include reference librarian, bibliographers, reader’s advisors, interns, library technicians (formerly a BLS category), and those with a practicum. It is different from other roles such as, archivists, scribes (defunct profession), and superintendents of documents. Some of these librarians may be what some call “paraprofessionals“. Another example of a librarian like Hanamaru, who is a school assistant, is Rin Shima in Laid-Back Camp, who appears to work in the library. Like Hanamaru, she appears to be a student assistant, and is also not shown doing any actual library tasks (although Hanamaru does accept books), and is shown reading in the library. However, the number of scenes and times in the library are so short, and the library is just another place she hangs out, reading, relaxing as she camps during the winter, sometimes with Nadeshiko. In another episode, however, she kicks Nadeshiko, to wake her up when she is sleeping on the floor of the library, and shelves books in the library.
[2] Crystalyn Hodgkins, “Love Live! Sunshine!! Idol Group’s Name, 1st Single Date Revealed,” Anime News Network, Jun. 27, 2015. A fandom page also describes her as a “fan of reading” who has “a deep fondness for Japanese literature” or another image which describes her as lover of books.
[3] Apart from RubyMaru (a ship of Ruby and Hanamaru), there is YoshiMaru (a ship of Yoshiko Tsushima and Hanamaru), ChikaMaru (Chika Takami and Hanamaru), DiaMaru (Dia Kurosawa and Hanamaru), LeahMaru (Leah Kazuno and Hanamaru), RinMaru (Rin Hoshizora and Hanamaru), YouMaru (You Watanabe and Hanamaru), AZALEA (Kanan Matsuura, Dia Kurosawa, and Hanamaru), and ChikaMariMaru (Chika Takami, Mari Ohara, and Hanamaru). The same page also notes Chika Takami, You Watanabe, Riko Sakurauchi, Ruby Kurosawa, Yoshiko Tsushima, Hanamura, Mari Ohara, Kanan Matsuura, and Dia Kurosawa as Aqours [friends]. There is a lot of wonderful yuri fan art of Hanamuru on /r/wholesomeyuri and a few on /r/lovelivefanart, along with fan art, fan videos, cosplays, news, and more about Hanamaru on /r/lovelive, along with other posts on /r/SIFallstars.
[4] “Kunikida Hanamaru,” Fandom of Pretty Cure Wiki, Feb. 11, 2020. As one reviewer put it, she somehow has “never seen a computer before” which seems strange, leading to a “couple of great scenes” like seeing windows for the first time, accidentally turning off a laptop, and recognizing Yoshiko’s chuuni tendencies in order to “distinguish herself” so she isn’t just “normal.” One post on /r/lovelive pointed out that in “Their Feelings” she is “seated at the librarian’s desk and there was a very clear computer monitor on the desk.” Some commenters responded that the library computer doesn’t have internet access or is “locked to some library system,” said the computer is small and “made specifically for a library management system,” common for rural Japan. Others theorized that the “librarian taught Hanamaru how to use the computer and how to do her work” and since Hanamaru doesn’t know about the internet, she “doesn’t venture far and only goes on whatever program the librarian told her to” or that she was confused when she saw the laptop in the next episode. Some said the scene in that next episode is “explaining Hanamaru’s fascination with technology” more than anything else, said that the computer in the library could be “strictly for books,” that the writing might be sloppy, or that there are “tiny plotholes and inconsistencies” in the series.
[5] Bamboo Dong, “Love Live! Sunshine!!: Episode 4 [Review],” Anime News Network, Jul. 23, 2016. Another WordPress site also noted that she “helps out at the school library, and her ambition is to become a writer some day,” one of the first places calling her a librarian. A page for the doll of her calls her a “daughter of a temple and a freshman of the library committee.”
[6] Bamboo Dong, “Love Live! Sunshine!!: Episode 6 [Review],” Anime News Network, Aug. 7, 2016; Bamboo Dong, “Love Live! Sunshine!!: Episode 7 [Review],” Anime News Network, Aug. 14, 2016; Bamboo Dong, “Love Live! Sunshine!!: Episode 15 [Review],” Anime News Network, Oct. 15, 2017; Bamboo Dong, “Love Live! Sunshine!!: Episode 22 [Review],” Anime News Network, Dec. 3, 2017; Bamboo Dong, “Love Live! Sunshine!!: Episode 24 [Review],” Anime News Network, Dec. 18, 2017.
[7] Fobazi Ettarh, “Vocational Awe and Librarianship: The Lies We Tell Ourselves,” In the Library with the Lead Pipe, Jan. 20, 2018. This similar to one of the one of the seven reasons that libraries are essential according to freelance writer and book reviewer Sadie Trombetta: “Libraries are safe refuges for the homeless and underserved populations.” Her other other reasons are self-explanatory and seem like non-brainers, although they can have political implications: “[Libraries] offer free educational resources to everyone…help boost local economies…play an important role in English language learning…make communities healthier…preserve history, and more importantly, truth…[and] help connect communities.”
[8] “ABOUT Love Live! Project,” PROJECT Lovelive! Sunshine!!, 2017; “Hanamaru Kunikida,” Bleach: The King of Fighters Wiki, 2022; “Hanamaru Kunikida,” Heroes Wiki, 2021; “Hanamaru Kunikida,” Love Live! School Festival Wiki, Aug. 10, 2020;
[9] “Temporary Closure of Libraries,” Numazu Newsletter [English Edition], Koho Numazu, Mar. 2018, p. 1; “City Library’s Summer Program,” Numazu Newsletter [English Edition], No. 330, Koho Numazu, Jul. 15, 2016, p. 2-3; Various articles, Numazu Newsletter [English Edition], No. 319, Koho Numazu, Feb. 1, 2016, p. 2;“Japanese Classes for Foreign Residents,” Numazu City Official Website, Apr. 1, 2020; Various articles, Numazu Newsletter [English Edition], No. 335, Koho Numazu, Oct. 1, 2016, p. 1-3.
[10] Mariko Oi, “The dark side of Asia’s pop music industry,” BBC News, Jan. 26, 2016; Patrick W. Galbraith, “Innocence lost: the dark side of Akihabara,” Japan Today, Jul. 8, 2009; Jun Hongo, “Photos of preteen girls in thongs now big business,” Japan Times, May 3, 2007; and Why a pop idol’s stand against her assault sparked outrage in Japan,” CNN, Jan. 16, 2019; “Court rules pop idol has right to pursue happiness, can date,” Japan Times, Jan. 19, 2016; Eric Stimson, “Idol Fined 650,000 Yen for Dating Contract Violation,” Anime News Network, Sept. 20, 2015; Catherine Komuro, “Sacrificial idols: In J-pop, Teen Dreams Become Nightmares,” Bitch media, Jan. 9, 2018; Patrick St. Michael, “Rino Sashihara: Can one ‘idol’ beat the system?,” Japan Times, May 30, 2019; Patrick St. Michael, “For Japan’s Justin Biebers, No Selena Gomezes Allowed,” The Atlantic, Aug. 15, 2012; “Japanese pop star sacked over sex scandal,” AsiaOne, Aug. 9, 2011; “Ex-Morning Musume star Ai Kago blazing a trail back to top (using a cigarette lighter),” Mainchi Daily News, 2008; Jason Sevakis, “Why Can’t Idol Singers Have Lives Of Their Own?,” Anime News Network, Jul. 24, 2015; Rafael Antonio Pineda, “pixiv Representative Director Resigns From Company Amidst Lawsuits,” Anime News Network, Jun. 6, 2018; Karen Ressler, “Former Niji No Conquistador Idol Sues pixiv Representative Director for Sexual Harassment,” Anime News Network, Jun. 1, 2018; Brian Ashcraft, “After Idol’s Death, Bullying And Intimidation Allegations Surface,” Kotaku, Oct. 15, 2018; “Suicide of teen draws attention to poor working conditions, harassment of idols,” The Mainichi, Nov. 18, 2018; Misa Hirabayashi, “The dark side of Japan’s underground idols: Little pay, long hours and unbreakable contracts,” Japan Times, Dec. 21, 2018; Mari Yamamoto and Jake Adelstein, “Inside the Weird, Dangerous World of Japan’s Girl ‘Idols’,” The Daily Beast, Jan. 21, 2019; Satetsu Takeda, “No More Objectification of Me!” [in Japanese], GQ Japan, Mar. 5, 2019; “AKB48 member’s ‘penance’ shows flaws in idol culture,” Japan Times, Mar. 1, 2013; Fraser McAlpine, “The Japanese obsession with girl bands – explained,” BBC News, Jun. 30, 2017; Kara Dennison, “Creamy Mami Character Goods Prove Showa Idols Are Forever,” Crunchyroll, Jul. 11, 2019; Richard Eisenbeis, “The Fictional (Yet Amazingly Popular) Singers of Japan,” Kotaku, Sept. 7, 2012; “Animated pop star Hatsune Miku is only 10, but she has had a huge impact on music,” Japan Times, Aug. 24, 2017; “New Market Scale Estimation for Otaku: Population of 1.72 Million with Market Scale of ¥411 Billion— NRI classifies 5 types of otaku group, proposing a “New 3Cs” marketing frame —,” Nomura Research Institute, Ltd., Oct. 6, 2005. The latter article says “The archetype for the “takes it seriously otaku” is the “single male in his 20s and 30s with an interest in mechanical and idol fields.”
[11] Lauren Orsini, “What is a Fujoshi?,” Anime News Network, Dec. 21, 2016; Jordan, “The Idol Phenomenon in Japan and Anime,” The Artifice, Dec. 30, 2015; Guest mihsayam, “Horikoshi High School (a Real-life High School For Idols),” soompi, Feb. 20, 2009; “So “school idols” do they actually exist?,” Gamefaqs, Jan. 2000, also see page 2; “アイドルの衣装のスタンダード“制服ふう”衣装、いつから始まった！?” [Translation: When did the standard “uniform fuu” costumes for idols begin! ??], VIP Times, Aug. 8, 2017; “AKB48 (pictured 2010) popularized stylized school uniforms as costumes,” Wikimedia, 2010. This is also the case in South Korea, per an article entitled “Idols who were high school classmates.” In Catherine Komuro’s article, “Sacrificial idols: In J-pop, Teen Dreams Become Nightmares” in Bitch media, she says that “due to the manufactured nature of idols, their image of accessibility may do more harm than good” with fans often unable to “respect boundaries between an idol’s public character and private life.” This is manifested in the 2020 anime series If My Favorite Pop Idol Made It to the Budokan, I Would Die, where the protagonist in some ways did not respect the boundaries between the idol’s public and private life.
[12] Bamboo Dong, “Love Live! Sunshine!!: Episode 26 [Review],” Anime News Network, Dec. 31, 2017. . Closing doors happens a lot in episode, equivalent of closing chapters in their life and moving on. She later stands with her fellow students as they say one last goodbye to the school, then closing the school gate with them. Hanamaru is part of those who greet Chika for one last song together. Chika realizes she has been searching for her own shine the whole time.
[13] Baserdc, “What jobs do you think μ’s is doing and the future jobs the girls of Aqours would go for?,” /r/LoveLive, Dec. 27, 2017; isaactanyien1234, “Happy Birthday Hanamaru,” /r/LoveLive, Mar. 4, 2020; Offlinelol, “Librarian Hanamaru ~,” /r/LoveLive, Dec. 6, 2017. There are also a few fan fics which seem to have Hanamaru as a librarian. There is even a cargo ship, in which fans jokily ship a character with an inanimate object, or crack! ship of Hanamaru×Books, i.e. “the ship between Hanamaru Kunikida and books” as this page explains.
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Pop Culture Library Review 
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